Bread & Butter: Berlin Fashion Week

Earlier this month, bobi participated in showing our Resort 2010 line at European fashion trade show Bread and Butter. The bi-annual event that ran concurrently with Berlin Fashion Week had only the best brands and top buyers in attendance. This past show presented 650 selected worldwide brands, all being leaders in street and urban wear. Pictures from bobi’s booth at the show can be viewed above.

bobi had such a great showing at Bread & Butter, that we were featured in multiple issues of WeAr Magazine. This publication is the largest, most essential insiders guide to the best fashion retailers and upcoming trends, along with editorials, interviews with designers and industry news. Select bobi garments, bobi European Representative Thomas Ullrich, an article profile of bobi as a premium trend as well as numerous mentions are featured in all three July 2010 magazines, which can be viewed below. For more information about WeAr Magazine and to see other fashion industry news, you can visit their site at WeArGlobalNetwork.com.

bobi floral print tee 540-0309

bobi tonal stripe tee 540-6111

bobi USA, meet bobi Europe!

bobi Europe Representatives Martina and Thomas Ullrich

Recently, bobi European Representatives Thomas and Martina Ullrich traveled to the bobi corporate headquarters in Los Angeles to attend a series of global conferences. The couple brought insight to the meetings, as trends, fabrics and future bobi events were discussed.

First catching their eye at the Project Trade Show in February 2007, bobi impressed Thomas and Martina from the start because of its versatile, clean and creative designs. As the couple got to know bobi, their perception of the brand being both comfortable and flattering to all women was reinforced. With each collection having a well-rounded assortment of layering pieces, Martina commented that bobi keeps up with her socialite, jet-setting lifestyle. Becoming active components of the brand just a few months after first hearing of bobi, the couple has played an important role in understanding bobi’s European market and image since mid 2007.

European women have embraced bobi, as shown by its presence in 30 showrooms across the continent. Thomas and Martina have pointed out that Europe has an extremely critical market. “If it isn’t perfect, it won’t work. bobi has all what it needs to be successful over here and it is a perfect mix of urban sophistication and endless Californian summer easiness.” Providing exceptional quality at affordable prices, bobi women in Europe have come to love the line. To see just a few of the stores carrying bobi around Europe, click on the following links: www.question-air.com, www.bailly-diehl.de/, and coming in July 2010: www.conleys.de and www.amazon.de