About bobi

Welcome to the official bobi clothing blog! Established in 1991, Genexus International Incorporated began as a small, family-operated apparel manufacturing company out of Southern California. The company set out to create unique, luxury sportswear brands through talented designers and high quality products with competitive price points.

In May 2006, Genexus launched bobi as a simple yet sophisticated tee-shirt line. After quickly acquiring international recognition for impeccable fits and soft fabrics, the Los Angeles-based brand flourished into a world-renowned collection.

Present day, bobi continues its mission to reflect the beauty of women through novel designs and brilliant colors in fashion forward tees, tanks, tunics, dresses, cardigans and active-wear. Sensual by nature, bobi redefines young contemporary fashion for the active woman in each of its five seasons throughout the year.

The collection sells in leading retailers in the United States (Lord & Taylor, Von Maur, Revolve Clothing, Blue Jeans Bar, Fred Segal, etc.), as well as in over 30 other countries worldwide. Some of the international cities that have embraced bobi include Amsterdam, Barcelona, Berlin, Hong Kong, London, Milan, Montreal, Moscow, Munich, New York, Oslo, Paris, Rome, Shanghai, Toronto, and Zurich, among many others.

For more information, please visit our website at www.bobiusa.com!

bobi blog by Alyson Bender