Bobi At New York Fashion Week
September 21, 2010




This year during Mercedes-Benz Fashion Week, ELLE.COM's STYLE360 hosted a collaboration fashion show between bobi, Caravan Girl, and Boy Meets Girl. The Express Your Love showcase was presented by Starbucks Frappaccino coffee drink at the Metropolitan Pavilion on September 14, 2010. This was the eighth consecutive year Elle.com’s STYLE360 stood apart as one of the most exclusive, must-attend experiences during New York Fashion Week.
Bobi featured 11 Indiana Jones meets Japanese pop art looks, highlighted by edgy urban street wear and structured military looks. The collection showed a Middle Eastern desert vibe, with flowing and relaxed bodies, military colors infused with dramatic brights, and industrial shapes. Music was by DJ Josh Madden and Neon Trees opened the show with a performance. Other celebrities in attendance included Jersey Shore’s Angelina Pivarnick, Real Housewives of New York Ramona Singer, Actress Jenn Proske, Actor Chris Riggi, Singer Paula Deanda, Paige Nichols, and Actress Dania Ramirez.
Tyler Glenn, lead singer of Neon Tress, remarked, “I loved [the show]. It’s cool to see a fashion show come together, kind of like making an album—a lot of hard work goes into it. I can see the excitement in the designers.”



