Celebrities In Bobi!
October 4, 2010
Alessandra Ambrosio, Hilary Swank, Ali Landry
Amber Rose, Shontelle, Sophie Monk
Anna Paquin, Vienna Girardi, Tia Carrere
Recently, many celebrity women have been photographed wearing their favorite bobi styles. From running in New York to red carpets in Los Angeles, these ladies continue to wear and love bobi for its soft fabrics and cool cuts. Shop all these styles plus more online at Revolve Clothing, Tee-zone.com, South Moon Under or visit our website at to find boutiques with bobi near you!
Gossip Girl’s Fashion Blog- Spotted: Bobi Tank Romper!
September 27, 2010
Bobi At New York Fashion Week
September 21, 2010
This year during Mercedes-Benz Fashion Week, ELLE.COM's STYLE360 hosted a collaboration fashion show between bobi, Caravan Girl, and Boy Meets Girl. The Express Your Love showcase was presented by Starbucks Frappaccino coffee drink at the Metropolitan Pavilion on September 14, 2010. This was the eighth consecutive year Elle.com’s STYLE360 stood apart as one of the most exclusive, must-attend experiences during New York Fashion Week.
Bobi featured 11 Indiana Jones meets Japanese pop art looks, highlighted by edgy urban street wear and structured military looks. The collection showed a Middle Eastern desert vibe, with flowing and relaxed bodies, military colors infused with dramatic brights, and industrial shapes. Music was by DJ Josh Madden and Neon Trees opened the show with a performance. Other celebrities in attendance included Jersey Shore’s Angelina Pivarnick, Real Housewives of New York Ramona Singer, Actress Jenn Proske, Actor Chris Riggi, Singer Paula Deanda, Paige Nichols, and Actress Dania Ramirez.
Tyler Glenn, lead singer of Neon Tress, remarked, “I loved [the show]. It’s cool to see a fashion show come together, kind of like making an album—a lot of hard work goes into it. I can see the excitement in the designers.”
Style 360's Fashion Week at the Metropolitan Pavilion
Designers Claudine DeSola, Kara Lusardi & Marisol Deluna
Kara Lusardi & Josh Madden
Neon Trees
Cosmopolitan Meets Designer Kara Lusardi @ NYFW
September 20, 2010
Cosmopolitan's Marcella Precise & Designer Kara Lusardi
Jersey Shore’s Angelina & bobi designer Kara Lusardi at NYFW
September 17, 2010
Angelina Pivarnick walked the runway at Style 360′s Express Your Love Mercedes-Benz Fashion Week in the Metropolitan Pavilion on September 14, 2010 in New York City. The reality star was seen backstage at the Caravan Girl, Bobi, Boy Meets Girl show with bobi designer Kara Lusardi. To see other articles related to this topic, check out MTV Style Blog, Jersey Shore Blog or FOX's Speed TV .
To view pictures of bobi’s New York Fashion Week show, please visit our facebook album at Bobi Collections NYFW Show.
Stay tuned for a full blog on bobi at New York Fashion Week 2010 coming soon!!
Bobi Launching Mens Line In Europe Spring 2011
September 13, 2010
Images by: Brian Chernicky / PhotographyEncinitas.com
Bobi is extremely excited to announce the launch of a new men’s line in Europe this Spring! After having so much success with bobi women, we are venturing to deliver cool, sexy tee-shirts with vintage washes and raw edges for men. The line is starting small with basics, just as bobi women’s did, in slub and 100% cotton tees. Casual fits and comfy styles give off Bradley Cooper and Kellan Lutz vibes.
The images above were shot by Photographer Brian Chernicky, from San Diego, California. Brian has a passion for all types of photography and feels fortunate to be able “to do some really exciting and fulfilling work.” To view more of Brian Chernicky’s work, you can visit his websites at www.brianchernicky.com/photo and www.photoencinitas.com.
To see more styles from our Spring 2011 mens collection, please visit our facebook album at BOBI MENS’ ALBUM.
bobi fall 2010 collection in stores now!
August 27, 2010
Bobi’s inspiration behind the Fall 2010 collection is Joan Jett meets vampire. The line has a rich and unique color offering, capturing colors of the 1980s with an updated sophistication. Joan Jett’s trends are hit with exaggerated shoulders and sleeves. Zebra burnout tops, striped dresses, layering tops, and little dresses with rocker details pair perfectly with this fall’s ankle boots. The other trend focused on is wizard and warlock bodies. Long ruffles, tuxedo looks, dramatic hoodies, and lace print bodies fill the line. The sporty section of the line is full of cool sprays and stone washes. Shop the bobi Fall 2010 Collection at RevolveClothing.com, tee-zone.com, M. Fredric or at boutiques worldwide.
Bread & Butter: Berlin Fashion Week
July 20, 2010
Earlier this month, bobi participated in showing our Resort 2010 line at European fashion trade show Bread and Butter. The bi-annual event that ran concurrently with Berlin Fashion Week had only the best brands and top buyers in attendance. This past show presented 650 selected worldwide brands, all being leaders in street and urban wear. Pictures from bobi’s booth at the show can be viewed above.
bobi had such a great showing at Bread & Butter, that we were featured in multiple issues of WeAr Magazine. This publication is the largest, most essential insiders guide to the best fashion retailers and upcoming trends, along with editorials, interviews with designers and industry news. Select bobi garments, bobi European Representative Thomas Ullrich, an article profile of bobi as a premium trend as well as numerous mentions are featured in all three July 2010 magazines, which can be viewed below. For more information about WeAr Magazine and to see other fashion industry news, you can visit their site at WeArGlobalNetwork.com.
bobi floral print tee 540-0309
bobi tonal stripe tee 540-6111
bobi summer 2010 in stores now!!
July 9, 2010
bobi’s summer 2010 collection has a rock out on the beach, safari-grunge feeling. Over-sized jersey, slub, burnouts, stonewashes, cut-outs, flowy, funky bohemian bodies and super cool tops make the line versatile and interesting. Dresses and tunics are designed to double as bathing suit cover-ups, pairing perfectly with fedoras and gladiator sandals. Washes, textures and techniques enhance the line, creating novelty. The colors are punchy, juicy and fun, ideal for this warm weather season. Shop our collection at REVOLVE CLOTHING with free shipping and returns, or visit our website HERE! to find a boutique near you with bobi!
The buzz about bobi…
June 28, 2010
Actresses Christine Woods, Chrishell Strause, & Tia Carrere
Sophie Monk & Kara Lusardi
Actor Brandon Barash & Designer Kara Lusardi
Inside the charity event
Designer Kara Lusardi and Associate Designer Kate Stanley
Design Director Kara Lusardi & Associate Designer Kate Stanley
Kara Lusardi, Henry Duarte & Sophie Monk
After bobi held a sample sale charity event at Revolve Clothing last week, the media has been buzzing about who was there, what was sold, and why the cause. See what people have been saying, tweeting and blogging about…
Audrey Kitching for Buzznet.com
LIFE- Tia Carrere and Sophie Monk
LIFE- Christine Woods, Vanessa Legnies, Ali Landry
Ali Landry & Catt Sadler Twitpic from the event!
Ali Landry Twitpic from the event
The Johnny and Olivia Multimedia Gallery
Access Hollywood Star Sightings
To Learn more about the cause bobi supports, please visit KeepAChildAlive.org
Shop all bobi styles at Revolve Clothing HERE!
All Images above by Marni Hills
bobi supports Keep A Child Alive
June 25, 2010
Designer Kara Lusardi with Actress Christine Woods, Ari Arad, Sophie Monk and Michael Kofoed
E!'s Catt Sadler, Designer Kara Lusardi and Actress Ali Landry
Josh Madden & Sophie Monk
Tia Carrere and Kara Lusardi shopping for the cause
Actor Richard Reid with Sophie Monk
Designer Kara Lusardi with Revolve Clothing owner Michael Mente
Kara Lusardi, Henry Duarte and Sophie Monk
bobi held a red-carpet charity event at Revolve Clothing on June 23, 2010 to benefit Keep A Child Alive Charity. Although all bobi styles were currently being sold in stores from $39 to $160, guests enjoyed discounted prices of $20 per item, with 100% of proceeds going to Keep A Child Alive. With 14.1 million children orphaned by AIDS in Africa, bobi donated to this charity to help support their relentless efforts to provide treatment, care and support to better the lives and life expectancies of those whose have been affected by HIV/AIDS in Africa and India. Celebrities and guests enjoyed shopping bobi Spring and Summer 2010 collections to support the cause.
To learn more about this cause, please visit http://keepachildalive.org/.
Shop all bobi styles at Revolve Clothing
bobi Sample Sale For A Cause
June 25, 2010
Catt Sadler, Ali Landry, Chrisell Strause, Sophie Monk, Kara Lusardi, Christine Woods
Christine Woods, Vanessa Lengies, Ali Landry, Sophie Monk, Kara Lusardi
Actress Ali Landry, DJ Josh Madden, Actress Tia Carrere
Tia Carrere, Sophie Monk, Guest, DJ Claudine De Sola, Guest, Kara Lusardi, Christy Landers, Lindsey Landers
On the evening of June 23, 2010, bobi, Ali Landry, Sophie Monk, Christine Woods, Vanessa Lengies and designer Kara Lusardi hosted a charity sample sale event to benefit bobi’s favorite charity, Keep A Child Alive. bobi’s Spring and Summer 2010 collections were sold for $20 a piece, with all proceeds benefiting Keep A Child Alive Foundation. The event was held at Revolve Clothing on the fashionable Melrose Avenue in West Hollywood. Guests enjoyed complimentary cocktails while shopping their favorite bobi styles. Celebrity attendants included Catt Sadler, DJ Josh Madden, Claudine De Sola, Actress Tia Carrere, Designer Henry Duarte, Brandon Barash, Alexa Weisleis, Neil Diamond, Audrey Kitching, Actor Richard Reid, Actress Lisa LoCicero, Producer Ari Arad, Actress Chrishell Strause, and Actresses Christy and Lindsey Landers.
bobi Summer 2010 Collection in stores now!!
June 1, 2010
Keep cool while exploring your adventurous side this summer in bobi’s safari grunge inspired tunics, tanks, rompers, jumpsuits, button-ups, dresses and cover-ups. bobi’s Summer 2010 collection incorporates asymmetrical cuts, crochet and braided trims, flowy bodies, ruffles and slouchy styles, all while adding juicy pops of bright colors to offset hints of grunge. This collection is perfect for any woman’s lifestyle, incorporating comfort and trend into easy versatile wardrobe staples.
Bobi’s summer safari grunge styles are all about mixing colors and textures, as shown in bobi’s cotton elastane rib, tie-dye stripes, burnouts, heather stripes, stonewashes, plaid texture woven, gauze, heavy crinkle woven and faux denim fabrics. Following one of this summer’s most popular trends, bobi’s summer slub group has untraditional cut-outs, perfect for layering or giving small teases of skin in unexpected places. Bobi’s supreme jersey halter, strapless and tank jumpsuits and rompers incorporate shirring, drawstrings and pockets to maximize comfort while enhancing bust lines and silhouettes.
Each piece in the collection offers numerous easy transitional options. During the day, throw on your favorite bobi style with a great pair of gladiator sandals and fedora and you are ready to go. At night, pair your same favorite styles with a sexy pair of heels and bold statement jewelry for the perfect night out.
Shop the collection online at revolveclothing.com, piperlime.com, GlamGirlBoutique.com, or find boutique in your area HERE!
Bowersox loves bobi!!
May 27, 2010
Crystal Bowersox wearing bobi dress on American Idol!
Bobi can now add Crystal Bowersox to our list of bobi-obsessed celebrity fans! Part one of the two-part season 9 finale aired May 25 with Crystal Bowersox and Lee DeWyze competing for the American Idol title. Each contestant sang two songs, with Crystal delivering a remarkable performance of Janis Joplin’s “Me and Bobby McGee,” looking radiant in her bobi dress 510-5263! Owning this dress in every color, Crystal chose to wear her summer staple in ‘twilight’ on live TV. She loves the style and cannot wait to rock this and other bobi dresses all summer! Get your own bobi 5263 dress in ‘balboa’ at Piperlime.com
Missed Crystal’s May 25, 2010 performance in this dress? Check it out here:
bobi at Montreal Fashion Week!
April 23, 2010
bobi on the Canadian Catwalk
Last month, bobi premiered its Fall 2010 Collection on the Canadian catwalk at Montréal Fashion Week. Being among some of Canada’s most influential and creative designers, bobi showed off its zebra burnouts, stripes, stonewashed fabrics and new fashion bodies on the third day of the week to hundreds of fashionistas and Canadian media networks.
Montreal Fashion week spanned from March 1st to 4th 2010 and were at 555 Chabanel. The shows were held at the cornerstone of the L’Acadie–Chabanel neighborhood, which resides in the heart of Montreal’s fashion and clothing industry. Check out an overview of the week and see reviews of bobi’s runway appearance, at
MontrealFashionBizVie.com
Interested in viewing more pictures of the fashion show and other bobi happenings? Add bobi LosAngeles as a friend on facebook and browse our albums!
bobi featured in Jones premier issue!
April 20, 2010
Jones Magazine has just released it’s premier issue this month! Serving as a shopping and lifestyle resource for multicultural women. “Since 2005, JONES magazine has catered to fashion enthusiasts who share a penchant for what’s hot, new and yet to be discovered. The executive team at JONES brings unparalleled expertise in reaching the multicultural woman across several media platforms—print, TV, events and online. From fashion to food to distinctive travel destinations to the best in home design, JONES is the go-to guide for a sophisticated consumer in print and online.”
Jones Magazine loves bobi and is holding its own giveaway to one lucky reader each month. For more details, visit the magazine’s website at JONESMAG.COM
Sophie Monk’s ‘My LA’
April 16, 2010
At the end of March, bobi blogged about being behind the scenes with designer Kara Lusardi and Aussie Pop Star Sophie Monk at Revolve Clothing while filming a special segment for Australia’s “Getaway” travel show. Last night across Australia and New Zealand, Sophie’s “My LA” episode premiered, featuring Sophie giving a personal tour of some of her favorites around Los Angeles.
Among mentioning Revolve Clothing and Kara as two of her favorite things, she also talks about Runyon Canyon as her favorite city escape. In it, she is active in bobi tank 3026 in Heather Grey and bobi faux denim capris legging 9807 in Washed!
Sophie hiking Runyon Canyon in bobi
Check out channel nine’s online blog and segment HERE where you can read more about Revolve Clothing, Kara, Runyon Canyon, and Sophie’s other favorite hot spots around Los Angeles.
Runyon Canyon section begins 1:46
Revolve Clothing section begins 4:47
Want to get Sophie’s looks? Shop them online at Revolve Clothing
bobi USA, meet bobi Europe!
April 14, 2010
bobi Europe Representatives Martina and Thomas Ullrich
Recently, bobi European Representatives Thomas and Martina Ullrich traveled to the bobi corporate headquarters in Los Angeles to attend a series of global conferences. The couple brought insight to the meetings, as trends, fabrics and future bobi events were discussed.
First catching their eye at the Project Trade Show in February 2007, bobi impressed Thomas and Martina from the start because of its versatile, clean and creative designs. As the couple got to know bobi, their perception of the brand being both comfortable and flattering to all women was reinforced. With each collection having a well-rounded assortment of layering pieces, Martina commented that bobi keeps up with her socialite, jet-setting lifestyle. Becoming active components of the brand just a few months after first hearing of bobi, the couple has played an important role in understanding bobi’s European market and image since mid 2007.
European women have embraced bobi, as shown by its presence in 30 showrooms across the continent. Thomas and Martina have pointed out that Europe has an extremely critical market. “If it isn’t perfect, it won’t work. bobi has all what it needs to be successful over here and it is a perfect mix of urban sophistication and endless Californian summer easiness.” Providing exceptional quality at affordable prices, bobi women in Europe have come to love the line. To see just a few of the stores carrying bobi around Europe, click on the following links: www.question-air.com, www.bailly-diehl.de/, and coming in July 2010: www.conleys.de and www.amazon.de
bobi’s bodies in motion
April 8, 2010
Malin Akerman in bobi, Women's Health Magazine March 2010
Fitness & Los Angeles Magazines featuring bobi styles
Sophie Monk active in bobi
From hiking to yoga to grabbing coffee with friends, the bobi collections are the perfect basic transitional pieces for active women. The fashion body tops, cardigans, scarves and soft leggings are perfect for layering during the day, and the long tanks fit in a way that are flattering to every body type. At night, the tunics and dresses are perfect to accessorize with a great pair of shoes and bag. bobi is made to keep up with any woman’s lifestyle, with function and fashion kept in mind while being designed. “Fans of the luxe sportswear collection, loved for its comfy fabrics and vibrant hues, include Nicole Richie, and the Kardashian sisters” (Life & Style Magazine). Get your own bobi wardrobe at Revolve Clothing, ShopStyle, Piperlime, and Nika Butik
Three bobi looks featured in Revolve Clothing’s Editorials!
March 31, 2010
bobi retro stripe tank
bobi lightweight jersey long sleeve top & bobi wool viscose hoodie cardigan
bobi tie-dye jersey swing tank & bobi jersey v neck pocket tee
Revolve Clothing has always loved bobi’s flirty comfortable fits. This month, they are featuring three looks in their online and magazine editorials. Check out the Revolve Clothing Editorials that feature bobi and shop other styles at Revolve Clothing Editorials
Featured as the hot item to buy on March 31, 2010, People Stylewatch is launching a limited-time promotion with our asymmetrical bottom tank dress!! Mentioning Kim Kardashian as one of our many celebrity fans, People Style names bobi as the “Hollywood secret to casual-cool.” Get your own dress like hers, pictured above at 15% off exclusively through People Stylewatch only until April 9, 2010.
Check it out at:
People Style Watch
bobi spring collection 2010 in stores now!
March 31, 2010
From light and flowy fabrics to edgy crochet and braided trims, bobi’s Spring 2010 collection is nothing short of ‘must-have!’ It is that time of year again when tan lines begin to replace melting snow, and heavy sweaters are traded out for bohemian goddess dresses. bobi’s Spring 2010 line coordinates retro stripes, enzyme treatments and tie-dye patterns with textured textiles of slub and rib. Panama Canal inspired trends make statements through all of the effortlessly sheik, soft-woven pieces. Get your own pieces from bobi’s Spring 2010 collection at Piperlime.com, revolveclothing.com, tee-zone.com, shopstyle.com, and blacklabelboutquie.com
Behind the Scenes!
Sophie trying on her favorite bobi styles!
Behind the Scenes!
Last week, fashion, friendship and style all collided at Revolve Clothing while filming a special “Getaway” segment for the Australian Travel Channel. The special followed Aussie Pop Star Sophie Monk as she went shopping at Revolve Clothing on Melrose with friend Kara Lusardi. The two blondes spoke candidly of their first meeting six years ago, their personal daily attire, and what they look for when they shop. With many of the racks filled with bobi, Sophie and Kara shopped their favorite bobi styles and discussed their colors of choice. When asked about her favorite line, Sophie said bobi without a hint of hesitation. She went on to gush about how she loves the clothes because she feels sexy, cool and comfortable in them, whether she is out running or on the red carpet. Shop all the same styles Sophie and Kara did online HERE!
The special segment airs the first week of April.
Crystal Bowersox wears bobi on American Idol!!
March 25, 2010
Crystal in bobi!
Want to get your own dress like Crystals? Buy it HERE!
What Comes Around Goes Around Event
March 25, 2010
Kara Lusardi, Olivia Munn, Shenae Grimes, Monet Mazur
Get Your Own bobi Celebrity Look!
March 25, 2010
Nicole Richie, Ashlee Simpson, Brooke Burke, Katrina Bowden
Nicole Richie, Mila Kunis, Britney Spears
Hilary Swank, Sophie Monk, Stephanie Pratt, Audrina Patridge, Guilianna Rancic
In the four years that bobi has been on the fashion scene, the brand has picked up numerous celebrity fans that include Nicole Richie, Madonna, Hilary Swank, the Kardashian sisters, Miley Cyrus, Carrie Underwood, Sophie Monk, Ashlee Simpson, and Mila Kunis. Not only do these ladies love how simply sexy each garment is, but also the vibrant colors offered each season. Want to get the same flirty frocks that are being worn all over Hollywood? Shop them at revolveclothing.com, piperlime.com, tee-zone.com and specialty boutiques all over the world!
bobi’s history
March 22, 2010
Welcome to the official bobi clothing blog!! Beginning in 2006, designer Kara Lusardi set out on a mission to reflect the beauty and imagination of women through impeccable fits. Since then, the Los Angeles-based line has flourished into a world-wide brand that continues to redefine affordable fashion for the active woman who appreciates a flirty fit.
Some of the international cities that have embraced bobi include Amsterdam, Antwerp, Athens, Atlanta, Barcelona, Berlin, Bilbao, Bologna, Bordeaux, Cannes, Chicago, Copenhagen, Dallas, Dublin, Düsseldorf, Frankfurt, Gothenburg, Hamburg, Hong Kong, Las Vegas, London, Los Angeles, Madrid, Milan, Montreal, Moscow, Munich, New York, Oslo, Paris, Peking, Rome, Salzburg, San Diego, San Francisco, shanghai, Toronto, Vienna, Zurich, among many others.
